Helping you and your business to flourish

MEET THE DIRECTORS

Leadership You Can Count On

Founded by Sebastian Murphy and Rory Joseph in 2002, JLM remains independently run and adviser led. 

With over 30 years of experience across the mortgage, equity release, protection, and wealth advisory landscape, our Directors provide a deep, strategic understanding of the intermediary market, combined with hands-on expertise in compliance, governance, and business transformation.

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"I knew we could build a business with a strong moral compass, one where transparency, honesty, and putting the client’s needs at the forefront were non-negotiable principles." 

- Group Director, Sebastian Murphy.

Our Directors extensive sector experience and leadership roles allow them to critically assess and guide policies that strongly advocate for good consumer outcomes, ensuring that product design, advice frameworks, and distribution models meet the evolving needs of client. 

In addition to their leadership duties, they have remained closely connected to client advice, continuing to work with consumers in both mortgage and equity release markets. This keeps their perspective grounded and ensures they remain responsive to the evolving challenges advisers and their clients face. 

Their involvement in a broader range of financial services reinforces the importance of offering truly holistic advice across the financial lifecycle. From first-time buyers through to complex later-life planning, their collective advisory background covers income strategy, retirement planning, inheritance and tax planning, care needs, and estate preservation.

They still write over 600 mortgages a year between them. 

And unlike other networks, our senior team is just a phone call away.

“Having access to the directors and owners of the network is unheard of. At JLM, the senior management team are always pleased to hear from you and will do whatever they can to help you.”

Jonathan Murphy, RI, JLM Mortgage Services

Sebastian Murphy and Rory Joseph regularly contribute expert commentary to leading trade publications including Mortgage Solutions, Financial Reporter, The Intermediary, and Mortgage Strategy.

Industry Influence

JLM Directors contribute to the intermediary industry through various panel memberships and chairing roles. These experiences enable them to engage with diverse stakeholders and bring constructive challenge to discussions around regulatory change, professional standards, and product innovation. 

Applying a collaborative approach to draw on a range of industry insights and ensure the network delivers balanced, progressive frameworks to its members, that are grounded in market realities.

In the press

Our Directors speak out on broker rights, lender transparency, and regulatory challenges — always with the adviser’s best interests in mind.

Recent Highlights

  • Firms and the importance of better succession planning - Mortgage Solutions - May 16, 2025
    • "At JLM, we want our ARs to grow something that lasts. And when the time comes, we want them to step back with both pride and the value of what has been built."
  • Opinion: FCA’s latest CP makes a nonsense of Consumer Duty - Mortgage Strategy - May 13, 2025
    • "We are on the verge of seeing years of progress – on professionalism, on holistic service, on client care – unravelled by a quiet, technical regulatory change that strips advisers out of the mortgage process."
  • We need insight into the emerging trend of confusing down valuations - Mortgage Strategy - March 24, 2025
    • "If this is not the reason, then we’re still searching for answers. As a profession, we should be given them, because the big discrepancies we are now getting from surveyors on many properties are having a tangible and negative impact on the lives of our clients and our work."

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